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Media Management in the Age of Giants

Media Management in the Age of Giants

Oorspronkelijke prijs was: 43.61 €.Huidige prijs is: 13.08 €.

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

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SKU: 128bol1785428371
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This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

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