Beschrijving
This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Omni-Channel Retail and the Supply Chain
The days of going to the local department store to buy a television, view the options available, and make a purchase now seem \
